I do not only create perfumes but I actually also create sustainable watches under the brandname HOT&TOT.
I like to create products that come with a story. Or that might not even exist without the story. In these prosperous times in which anything can be made, or copied, there is a great demand for authentic experiences. Together with my friend and graphic designer Ferry Zomerdijk, we created our first perfume MILLS in 2018, to let people around the globe experience the crafty scents that you can find in a Dutch windmill.
And scents are an incredible way to tell and experience a story.
I believe that scents and the olfactory system in general are highly underestimated means of communication. I can show you a photo of a windmill and you would probably like it. But I can also let you experience the scents of centuries of craftsmanship in that windmill, and it could bring a tear to your eye.
My perfumes will give you the olfactory experience of our Dutch heritage. And there is no way to beat an olfactory experience.